Text by Claire Peeler | Photography by Creation Studios and Phillip Murphy Photography
Memphis is known for blues, barbeque and Beale Street. But now there’s another “b” to add to our long list of attractions: brewery. Since opening its doors as the first taproom in Memphis in 2013, Wiseacre Brewing Company has become a popular gathering spot. Its distinctive story, hip architecture and delicious drafts make Wiseacre a place every Memphian should have on their must-do list.
The concept of Wiseacre didn’t come about spontaneously. It was a well-established idea that took years to become reality for its two founders, Kellan and Davin Bartosch. The beer-loving brothers combined their distinctive skillsets, acquired from years of working in the beer industry, and designed their dream brewery in their hometown. The company’s name comes from a term used by the siblings’ grandmother to playfully reprimand the boys as adolescent mischief makers.
Wiseacre Brewing Co. is located right off Broad Avenue in an up-and-coming neighborhood. From the outside the brewery resembles a well-kept warehouse, and The Taproom carries the industrial chic vibe to its interior. The main bar has simple décor; the only furniture consists of iron chairs encircling wooden high-top tables. The two focal points of the space are the colorful mural behind the bar that subtly matches Wiseacre’s technicolored Tiny Bomb beer can and the floor-to-ceiling windows exposing views of the brewing equipment.
Beers on tap change seasonally but the selection usually includes local favorites Tiny Bomb Pilsner, made from local wildflower honey, Ananda IPA and Gotta Get Up To Get Down Coffee Milk Stout, brewed with sugar, oats and coffee beans.
Inside Wiseacre’s taproom is the Gemütlichkeit Room, an indoor conference space. The private area can be rented to accommodate 16 guests for a seated dinner or meeting, or it can hold up to 25-30 guests for a standing reception. When not rented, it is open for seating for those enjoying the taproom.
The Chautauqua is the brewery’s outdoor pavilion. The area, encircled by patio lights, features an arbor and a stage. It is available to rent as an open-air venue and can also accommodate a custom tent for year-round use.
For a behind-the-scenes look, Wiseacre holds Brewery Tours and Tastings most Saturdays and some weekdays. Participants discover the history behind the brewery and its beer, and get a look at the ingredients and processes that go into making Wiseacre’s beverages. The hour-long tour is $15; it includes a sample of four styles of beers and a logo glass to take home. To book a tour go to www.wiseacrebrew.com/brewery/taproom-tours.
The Taproom is open Monday-Thursday from 4 to 10 p.m. and Friday-Saturday from 1 to 10 p.m. Children and dogs are welcome, although dogs must stay outside. Food trucks set up outside the building most Thursdays, Fridays and Saturdays. For more information on the Taproom’s upcoming calendar, visit www.wiseacrebrew.com/brewery/events.